gamify your health

Powerup was a mobile game that allowed the player to use their physical activity to compete against a virtual opponent.

choose your avatar, compete, earn gear

Some early development for Powerup, exploring how the different avatars would work with each other’s designs and how to equip the avatar with accessories.

avatars

For the animal avatars, we wanted to celebrate different athletes, body types, and levels of fitness, while keeping all of them gender-neutral.

backgrounds

gear

Users could purchase gear in the Powerup marketplace with currency earned in their matchup victories. Here is a sample of some of the accessories available. Each avatar has a specific color palette.

iconography

The Powerup logo is a play on our animal avatars, as well as an EKG/upside down heart to show it is a fitness app. The ring around the logo is featured in the app as a daily countdown timer to show visually how much time was left to compete. The other icons were featured throughout the app as navigation buttons, taunts and activity status.

screenshots